PHD Spain’s Creative Content & Brand Experience team attended a workshop in London organised by FUSE for different countries of EMEA. FUSE is a marketing agency within Omnicom Media Group.
The primary objective of the workshop was to share success stories, news and learnings, and to get to know the global strategy for the upcoming year.
Chema Cuesta, Creative Content & Brand Experience Director of PHD, presented a case study for “Campus OMEN by HP”, which went on to achieve “Best use of branded entertainment”. According to the jury’s assessment, the campaign’s great quality of content and coherence in strategy applied at different points of contact such as the TV programme itself, events, live social content, and influencers were the deciding factors.
For Chema Cuesta, this award represents international recognition of work that began back in October 2017 and is still alive today with different activations. This is proof Campus OMEN is a good content platform that continues to thrive, and can cross borders. In fact, PHD Canada has also shown interest in this project for its client OMEN by HP for its local market.