SKODA, with the help of PHD Spain and Proximity, launches #ATUMANERA, a microsite where Spotify will create playlists customised to the musical tastes of each member of the family.
At the launch of the new ŠKODA Karoq comes #ATUMANERA, a microsite of Spotify which is intended to resolve arguments over music in the car. This has been achieved through collaboration with PHD Spain and creative agency Proximity.
It is an ad-hoc, very personal experience, as each family member, couple or group of friends can enter their favourite artists and Spotify generates a custom playlist suited to the tastes of each person; a list compiled “in your way” to enjoy with your loved ones.
This new app is available now and will remain active until 4 March, offering users an easy way to discover the concept “in your way” of the campaign, linked to the positioning of ŠKODA: why do you want a car if it is not to live it?
Once within the microsite, and after entering your favourite artists (up to a maximum of 5 passengers), an ad spot of 20″ appears for the new ŠKODA Karoq and then the custom playlist, with the option to listen to it or share it on social networks: Facebook and Twitter.
The app users will also find a button to discover the new ŠKODA Karoq which will redirect them to the page of the model. The microsite can be accessed through the spots on Spotify, either by clicking them or on the fixed banner.