PHD Spain will be responsible for the strategy and media buying of this market leader in its sector.

The main mission of Back Market is to ensure the quality of the products sold in its marketplace. This e-commerce works with more than 70 chosen partners and ensures that they meet the highest quality standards.

Javier Zorita, Director of Business Development at PHD: “We are very happy to start managing the communication of this brand since its arrival in Spain. We will have the main objective of brand building and at the same time of conversion to your website, a real challenge.”

With the achievement of this account, PHD expands its client base and consolidates as an agency with experience in direct response clients. The Back Market account will be managed from PHD Madrid.