For the first time ever, a Speaker’s Corner content stream – sponsored by PHD – will feature at the Mumbrella360 Asia conference in Singapore this November.
Situated in the bustling exhibition hall, the area will feature intimate roundtable discussions with some of the top local, regional and global experts from the conference.
The speakers will adjourn to Speaker’s Corner following their main stage sessions. They will then host 30-minute deep-dive question and answer sessions with delegates.
PHD is hosting its own session titled ‘Deconstructing How Challenger Thinking Can Drive Brand Growth‘. Challenger brands are not only carving out new paths in the media and marketing industry, they are also setting new standards for innovation and agility.
But how do you adopt challenger brand thinking to your own business? What are the benefits of doing so? And what is the secret sauce when crafting a challenger brand narrative?
Brands of all sizes – whatever their category, competition, heritage or personality – can benefit from adopting a challenger mindset to drive more ambitious growth and achieve the impact they desire.
PHD Asia-Pacific head of strategy and planning, Chris Stephenson, will moderate the panel debate.
All those attending this session will receive a free copy of the book Overthrow II: 10 strategies from the new wave of challengers, produced by PHD and the brand consultancy eatbigfish. It explores the 10 different challenger strategies, or narratives, used most powerfully in today’s business landscape.
It is the second time the conference will be held. Back in 2017 the first event saw more than 1,100 delegates attend 70 sessions with 150 speakers across five streams – over the three days. The format also includes one-to-one networking, a large exhibition zone and masterclass workshops as well as the four main content stages.
For more details on the experts appearing at Speaker’s Corner and the original article, click here.
