PHD Toronto, PHD Montreal and Touché!PHD took home a combination of 25 awards, including 7 Golds, during last night’s Media Innovation Awards ceremony, which was held at the Fairmont Royal York Hotel in Toronto.
Touché!PHD picked up 3 Golds for its “The Fastest Olympic Campaign Ever” for Sport Chek, 2 for its “Winter Way to Travel” campaign for Via Rail and 2 for its “Anti-Bullying ‘Bullying’”work for the Canadian Safe School Network and in partnership with Bimm.
PHD Montreal picked up 3 Golds for its The Magic of Colours campaign for PPG-Sico in the Best in Integrated Campaign, Innovation in Out-of-Home / Ambient / Place-Based Media and Best in Durable Goods categories, whilst PHD Toronto’s Boxing Week Bonanza! campaign for The Source picked up a Gold in the Best in Search category.
In addition, PHD’s offices picked up a further 13 trophies – 11 Silvers and 7 Bronzes in the following categories:
Best in Consumer Engagement – Blind Love for Tourism Québec
Best in Financial Products and Commercial – Services Kids Will Be Kids for Desjardins
Best in Digital Innovation – Chase the Gear for Sport Chek
Best in Websites and Microsites – Blind Love for Tourism Québec
Best in Niche Market and Multicultural – Reinvented Out-of-Home for Sport Chek
Best in Durable Goods – Chase the Gear for Sport Chek
Best in Audio – Quebec Legacy for PPG-Sico
Best in Content Publishing – The Magic of Colours for PPG Sico
Best in Durable Goods – Quebec Legacy for PPG-Sico
Best in Experiential/Events/Stunts <$100k – Discover UNB for University of New Brunswick
Best in Retail – Boxing Week Bonanza!for The Source
Best in Consumer Engagement – Step up. Stand tall for Canadian Tire
Best in Charities, Health Care and Safety, Public Awareness Messages – The Anti-Bullying ‘Bullying’ Campaign for Canadian Safe School Network
Best in Retail and Ecommerce – The Fastest Olympic Campaign Ever! for Sport Chek
Best in Travel, Entertainment and Leisure – Blind Love for Tourism Québec
Best in Travel, Entertainment and Leisure – Dick’s Pizza for Sirius XM
Best in Durable Goods – Keurig for Keurig KOLD
Best in Consumer Engagement – Discover UNB for University of New Brunswick