PHD has announced the appointment of Samsung’s Nordic marketing director, Adam Fors, as managing director of PHD Sweden.

Adam has over 18 years marketing experience across all disciplines of brand and marketing, working client side for international companies such as TeliaSonera and most recently Samsung.

Speaking on Adam’s appointment, Ian Clarke, president of PHD EMEA said, “We are delighted to have Adam join PHD Sweden. His broad marketing experience fully complements our existing talent across the agency to ensure we continue to find a better way for our clients”.

“I look forward to getting to know my new colleagues and clients. The technical possibilities in marketing today have never been better, but at the same time, it has never been more complex.  Therefore, the media agency is more important than ever for brands. With my experience from the client side I believe there is a great direction and differentiation in the PHD ethos, finding a better way, and can’t wait to start executing it with colleagues and clients in the Swedish market.” says Adam.

This announcement was picked up by M&M Global.