PHD Sweden have been shortlisted for the Mixx Awards, that recognize the year’s best interactive marketing. The campaign for client ASUS – shortlisted in the category “direct response”, explored True Behavior Targeting
- An onsite measurement framework to collect data on who’s interested was created. We measured clicks, time on site, scroll length, imbedded YouTube clip views and other interaction events compared to a preferred interaction index.
- We used a display media with behavior targeting to target profiles with an Internet behavior similar to the ones interested.
- We created a search campaign to catch non-banner clickers.
Results were an amazing 100% conversion rate increase and 150% search traffic increase compared to baseline.
Winners will be announced on April 15th.