PHD Sweden have been shortlisted for the Mixx Awards, that recognize the year’s best interactive marketing. The campaign for client ASUS – shortlisted in the category “direct response”, explored True Behavior Targeting

  1. An onsite measurement framework to collect data on who’s interested was created. We measured clicks, time on site, scroll length, imbedded YouTube clip views and other interaction events compared to a preferred interaction index.
  2. We used a display media with behavior targeting to target profiles with an Internet behavior similar to the ones interested.
  3. We created a search campaign to catch non-banner clickers.

Results were an amazing 100% conversion rate increase and 150% search traffic increase compared to baseline.

Winners will be announced on April 15th.