PHD Switzerland took home a Bronze award at the third annual Goldbach Crossmedia Awards, which took place as part of the Best of Swiss Web Awards Night.
The campaign, ‘Zak. Banking only needs a smartphone’ for Blank Cler, was chosen amongst 24 submitted campaigns and awarded third place by a 14-member jury comprised of independent experts.
The Bank Cler campaign, launch by Heimat Zürich last year, looked to position the bank’s new mobile app Zak as a fully-fledged bank for modern everyday life. “Banking only needs a smartphone” was the leading strapline for the campaign which included several TV spots and online films throughout Switzerland. Concrete applications are advertised with the guiding principle “Do financial things when you think about it”. The campaign reached its target groups further through wide-reaching online channels, social media, TV and posters in all language regions.
See the full list of Crossmedia Award winners here.