Touché PHD Canada cleaned up at the 2014 Media Innovation Awards, winning twelve Gold awards for the agency’s work on Canadian Tire, sporting goods retailer FGL Sports- Sport Chek and car insurance company SAAQ.
The agency won six Gold’s across three Canadian Tire campaigns; “Ice Truck”, “We All Play for Canada” and “Best Song Ever”.
They also went on to win another five Gold awards for; “Researching the Canadian Social Flyer” and “The First Canadian Social Flyer” for FGL Sports- Sport Chek; “Ghosts!” for SAAQ and “Milk Goes Well with…” for Les Producteurs de Lait du Québec.
Sister agency, PHD Montréal also won a Gold award for the campaign “Toronto, á la Montréal” for Tourisme Montréal.
For a the full list of winners, click here
The MIAs were established 15 years ago and has grown into Canada’s most prestigious and important media industry awards program. The show honours the great and growing role media plays in the marketing mix and those responsible for the selection, deployment, and implementation of break-through advertising media programs.