PHD UAE’s digital director, Charli Ursell, spoke at the very first MENA Cristal Digital Tuesday in Dubai, held on the 25th November at the Media Rotana Hotel in media city. With the subject “When innovation meets creativity”, Charli presented the recent work for Unilever, the Lipton campaign whereby, utilising the power of Veez technology, peoples Ramadan tea moments were captured via social media using the #teamoments, generating the content for the first ever crowdsourced TVC in the region.

All the presentations from the event can be viewed here