The PHD UAE team has added four awards to their shelf – two Gold and two Silver from the 2018 MENA Effie Awards.
Three of the wins were for PHD UAE’s work with Puck, alongside FP7/DXB, across the ‘Challenging the category by challenging stereotypes’ and ‘Save the Cows’ campaigns. They took home Gold in the Food & Beverage – FMCG and Branded Content categories, and a Silver in Shopper Marketing. The second Silver of the night was for their work on the ‘Nutella B-Ready Launch’ campaign.
Their success culminated in being named the third Most Effective Agency of the Year, the office’s fifth accolade of the night.
See the full list of 2018 MENA Effie Awards winners here.