PHD Media Worldwide > News > PHD UAE receives Pelican award
December 10 2015

PHD UAE receives Pelican award

Award Wins

The Pelicans are an internal awards initiative across all agencies of Omnicom Media Group EMEA. PHD UAE were awarded the Best Application of Data & Technology for The Digital Index.

The Digital Index is a 360-degree competitor and brand analysis platform, uniquely designed to identify strengths, weaknesses, opportunities and threats for 70 Unilever brands with 1100+ data outputs. Using 15 tools, we identified variables that could be measured quantitatively across Display, Mobile, PPC, SEO and Social, providing us with a set of unbiased data, which – layer by layer – built a picture of each brand’s digital capabilities. Powerful, useable, data intelligence, available at the click of a mouse.

The Digital Index has revolutionized Unilever’s business, highlighting clear steps towards digital efficiency and maintaining a competitive edge. The findings have: influenced the strategic planning for each brand; been printed into a guide book; and led to a Digital Roadmap for each brand, identifying weaknesses in strategy and recommendations to improve them. Recognized as a global best practice, the service has since been leveraged in 5 other markets and is repeated annually.

The Digital Index is a project spear headed by PHD UAE Digital Director Charli Ursell.

The awards were announced and presented on the 4th December in Berlin.

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