As part of a feature on advertising to women in the Middle East, Communicate magazine interviewed Elda Choucair, managing director of PHD UAE, to share her insights on the challenges, concerns and typical stereotypes that relate to the practice. The marketing and advertising trade publication, produced in association with AdvertisingAge for the MENA region specifically, also featured other key industry personalities to discuss how advertising to women has evolved and what needs to change in the industry for further “personalization” and efficiency.

Click here for the full story in Communicate magazine:
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