PHD UK picked up the award for Best Automotive Sector Social Media Strategy/Campaign at The Drum Social Buzz Awards. The winning campaign saw a partnership between Audi UK and the British Academy of Film and Television Arts (BAFTA) Awards to run sponsored in-stream video ads – a first for Audi UK.
Using the Twitter sponsored ads, Audi UK aired 10 six-second promotional videos of the new Audi A8 live through BAFTA’s Twitter feed. The clips showed high-profile celebrities arriving to the prestigious event in Audi A8s. The ads achieved an 84% completion rate and delivered over 2.2 million ad completions.
For the past eight years The Drum Social Buzz Awards have celebrated the very best in social media communications. By rewarding effective social media campaigns and strategies, these awards give recognition to those who are using social media to communicate in exciting and innovative ways. Open internationally to any individual, agency, company, brand or organisation, these awards are the perfect opportunity for social media experts to prove they are the best in the industry.
The full list of winners of The Drum Social Buzz Awards is available here.