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November 9 2017

PHD at Web Summit | Having a personalised healthcare is difficult but not impossible


Smart technology will be our greatest tool to tackle the next wave of global healthcare challenges – that’s according to Jeroen Tas, who says the challenge of providing personalised healthcare for every individual is tough but not insurmountable.

In his keynote, the Philips’ innovation and strategy boss discussed the role of AI across the med-tech landscape and how it will define, diverge and disrupt the sector in the years ahead.

About fifteen years ago, Tas’ daughter was diagnosed with diabetes and since then he has learned of the eating disorders and stress that are often associated with the disease. “What if we could use technology to help her make the right decisions and see the issues associated with the disease emerge early so we can intervene at the right time?”

If info could be aggregated and genetic markers found out, an individual’s predisposition for a disease could be calculated and potentially prevented.

When genes start to reveal flaws, a digital twin featuring a movie of the user’s life, where they came from based on their genome and behavioural information can proactively help lead a healthy life based on risks; should disease occur, the diagnosis can be very precise. Brain size monitoring can find cures for neural diseases and intervene early.

Looking at allowing elderly to enjoy their lives to the fullest, AI can help predict a fall based on clinical background and any changes in gait, then apply therapy to help prevent a fall which is currently fatal to 65% OAPs. However, if a fall does occur,the AI would allow early responses. The same tech can be applied to cardiac arrests.

Using a patch to be worn 24/7, a deep understanding of someone’s personal health can be gained, helping plan which path they want to go on into the future. With ambient intelligent, devices could be integrated into the environment, with monitors connected to the ceiling of the intensive care unit to soothe a patient when they are at risk of trauma.

“AI will allow us to give my daughter a better life,” he concluded,” and help all of us live the lives we earn to live.”

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