PHD Media Worldwide > News > PHD at Web Summit | Think natively about the VR space
November 9 2017

PHD at Web Summit | Think natively about the VR space


VR is on the cusp of making the breakthrough into the mainstream, but it hasn’t done so as of yet.

Specular Theory VR co-founder and chief marketing officer Ryan Pulliam and Foundry chief technical officer Jon Wadelton discussed whether it could break through with Comcast Ventures managing director Michael Yang, focusing on how gaming will be affected and who will benefit.

Pulliam said location is a good catalyst and a huge, but currently missed, opportunity. “There’s not a lot of diversity in the market at the moment,” she added, bemoaning the excess of first person shooters and encouraging people to consider designing games for the home market.

Wadelton said that the first VR experience can be disorientating so it is critical that everyone’s first time is really top end, so they “fall in love with it and want to buy a headset”.

Discussing the intersection of traditional storytelling and game engine realism melding together, he continued that there are a lot of studios making content with the help of movie Video Effects producers.

Pulliam said the biggest learning lesson was to think natively about the VR space and the purpose of wearing a headset, breaking through some of the barriers of other formats.

“I would like to see support for indie studios more, there are funds raised but platforms are going straight to big IDs and brands,” she continued. “It would be good to have a little more support for original indie titles.”

She said that there is a responsibility on creators to expand their market and make it mainstream, as there are “so many amazing things other than guns”.

“When the experience is great, no one complains about the headset,” she added. “When the story is great, no one complains about pixels.”

Discussing the tech behind VR and AR, Wadelton said it is all done by game engines, with a tremendous opportunity presented for people doing games to diversify.

“Making 3D is really hard,” he concluded, “the tilt brush is the first time people can step into the 3D world and make things themselves.”

Related news

More news
arrow_downarrow-down2arrow-left-largearrow_leftarrow-right-chevronarrow-right-largearrow-right-linkarrow_rightcrosscross2mailpersonphonepinAsset 1play2searchsocial-facebooksocial_googleplussocial_instagramsocial_linkedin_altsocial-linkedinsocial_pinterestlogo-twitter-glyph-32social-vimeosocial_youtubetick