PHD Media Worldwide > News > PHD at Web Summit | There will be possibilities to interact with characters in new ways
November 9 2017

PHD at Web Summit | There will be possibilities to interact with characters in new ways


The evolution of technology continues to enable new and powerful storytelling techniques. More than ever, the art and craft of movie making, game development and software engineering are intersecting and merging.

Wevr co-founder and chief executive officer Neville Spiteri and two-time Academy Award winner Andrew Jones talked about the profound implications for how we will coexist with our favourite stories, characters and media and their vision on where this is heading.

Jones discussed how, with one of his award winning movies The Jungle Book, he really wanted the animated animal characters to feel real so that audiences connected with them. “There was a lot of key frame animation so we had to study real animal performance and create this environment around the child actor,” he said, “we had to know exactly what the shots would be before we shot them.”

He felt the challenge was to push to make stories more and more believable, using technology to its advantage to make it more realistic and put in more artistry.

On the trend of combining gaming and film making technology, Spiteri said he was very passionate about the movie making process and interactivity really allowed users to immerse themselves in the story.

Talking of his company’s project TheBlu, he said audiences are constantly amazed by how powerful the medium is at evoking emotional feelings, with first time users expressing a sense of presence, either full of joy or literally in tears from the emotions the experience evokes.

A future project, Gnomes and Goblins in partnership with Jon Favreau, aims to create a sense of movement and being alive, with the eyes the most important feature of the character.

Looking to the future, Jones discussed the forthcoming Lion King movie, which will take his work on the Jungle Book further, with filmmakers shooting the film in virtual reality.

He concluded that evolution in VR techniques over the last quarter of the century allowed people to really tell stories – with the next two decades offering the possibility to interact with character in new ways – in our world and theirs.

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