PHD had a triumphant night at the Festival of Media Asia 2016 awards held in Singapore. The network had a total of 5 wins across our Australia, China and Hong Kong teams!
PHD China emerged victorious with a Gold in the Best Engagement Strategy category with the Magnum Pleasure Store. The Magnum Pleasure Store was a multi-faceted experience setup in Downtown Shanghai, that allowed visitors to smell, see, taste and touch various aspects of the product.
PHD Australia picked up three awards – 2 Silvers & 1 Gold, while PHD Hong Kong picked up a Bronze for their Price of Living 2040 campaign.
Full List of Wins:
Best Engagement Strategy – Gold : PHD China – Magnum Pleasure Store, Magnum
Best Engagement Strategy – Silver : PHD Australia – Changing the way the nation search through their passion for food, Google App
Best Use of Mobile – Silver : PHD Australia – Ok Google. How do you change the search behaviour of the nation?, Google App
Best Use of Content – Bronze : PHD Australia – How HP used the voices of Aussie YouTubers to woo young female millennials, HP
Best Communication Strategy – Bronze : PHD Hong Kong – Price of Living 2040, Manulife
The Festival of Media Asia Pacific Awards, now in its fourth year, is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.