SC Johnson, one of the world’s leading manufacturers of household products such as Glade, Raid and Ziploc, yesterday announced that PHD has been awarded the global media buying business – reported to be worth over USD $600 million – following a competitive pitch that included incumbent Maxus.
This has consolidated PHD’s relationship with SC Johnson, which appointed the network to the global communications planning in January this year. This means that PHD now handles all aspects of the global media business.
In a statement to the press the Chairman and CEO of SC Johnson, Fisk Johnson, said “We are pleased to partner with PHD for global media buying. After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.”
As Adweek pointed out in an article “The win further validates PHD’s business model which has always been driven more by planning than leveraging media scale. In 2012, PHD won 90 percent of Unilever’s plum global communications planning assignments for 16 megabrands, besting other larger shops including Initiative, MPG, Naked, VivaKi and incumbent Mindshare.”
The account will be handled out of Chicago.
SC Johnson’s statement can be found here.