PHD walked away with 6 Media Lions at Cannes and 23 Lions overall from a shortlist of 52
The Cannes Lions Festival of Creativity concluded a week of award announcements on Friday, spanning 26 categories, with PHD picking up 23 Lions across the board from 52 shortlisted entries.
In the Media Lions category, PHD picked up more awards than any other network, with work from Canada, Taiwan, USA, Belgium and Peru receiving metal for campaigns for clients VIA Rail, Skoda, Scotiabank, Telenet, HBO and Gap Inc’s Old Navy brand, which was the only agency to be awarded in the Retail category, reflecting the high benchmark that the Cannes Lions awards set for the industry.
Outside of the Media category, PHD Puerto Rico was awarded a Bronze ‘Brand Experience & Activation’ Lion while Touche!PHD Canada took home a Bronze Creative Data Lion, both as entrant agency.
Across the other categories, PHD was credited for media excellence, contributing to multiple wins, including a Grand Prix.
The full list of PHD winners can be viewed below.
| Award | Category | Category Description | Title | Product | Advertiser | PHD Office |
| Grand Prix | Industry Craft | Print & Publishing | ALI | KIWI SHOE CARE | SC JOHNSON | PHD USA |
| Gold | Outdoor | Displays | NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | NATIONAL SAFETY COUNCIL | PHD USA |
| Gold | Outdoor | Special Build | NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | NATIONAL SAFETY COUNCIL | PHD USA |
| Gold | Health & Wellness | Non-profit / Foundation-led Education & Awareness | NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | NATIONAL SAFETY COUNCIL | PHD USA |
| Gold | Film | Automotive | CLOWNS | AUDI | AUDI | PHD UK |
| Silver | Media | Travel | CAR VS DATA | TRAIN SERVICE | VIA RAIL CANADA | Touche!PHD Canada |
| Silver | Radio | Other FMCG | DAY 8: BIRTHDAY PARTY | LYSOFORM | SC JOHNSON | PHD USA |
| Silver | Creative Data | Data-enhanced Creativity | NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | NATIONAL SAFETY COUNCIL | PHD USA |
| Silver | Outdoor | Other FMCG | ALI | KIWI SHOE CARE | SC JOHNSON | PHD USA |
| Silver | Other FMCG | HEMINGWAY | KIWI SHOE CARE | SC JOHNSON | PHD USA | |
| Bronze | Media | Retail | ONWARD! BACK TO SCHOOL | OLD NAVY | GAP INC. | PHD USA |
| Bronze | Media | Use of Branded Content created for Digital or Social | ŠKODA X HANDSOME DANCER “COINCIDANCE” | ŠKODA | ŠKODA | PHD TAIWAN |
| Bronze | Brand Exp & Activation | Single Country Campaign | CLOROX DROPPER FROG | CLOROX | CLOROX PUERTO RICO | PHD PUERTO RICO |
| Bronze | Health & Wellness | Fundraising & Advocacy | ZWEMMER | CHARITY | FONDS GEHANDICAPTENSPORT | PHD NETHERLANDS |
| Bronze | Radio | Other FMCG | DAY 3: RAISE A FAMILY | LYSOFORM | SC JOHNSON | PHD USA |
| Bronze | Glass | Glass | #STANDBYTOUGHMOMS | ALL OUT | SC JOHNSON | PHD INDIA |
| Bronze | PR | Public Affairs & Lobbying | PRESCRIBED TO DEATH | OPIOID ADDICTION AWARENESS & PREVENTION CAMPAIGN | NATIONAL SAFETY COUNCIL | PHD USA |
| Bronze | PR | Use of Events & Stunts | PRESCRIBED TO DEATH | OPIOID ADDICTION AWARENESS & PREVENTION CAMPAIGN | NATIONAL SAFETY COUNCIL | PHD USA |
| Bronze | Media | Leisure | TELENET PLAY SPORTS PREROLL FOOTBAL MATCH | PLAY SPORTS | TELENET | PHD BELGIUM |
| Bronze | Media | Corporate Social Responsibility (CSR) / Corporate Image | THE PRICE OF EQUALITY | CREDIT CARD | SCOTIABANK | PHD PERU |
| Bronze | Media | Excellence in Media Execution | GAME OF THRONES SEASON 7 CAMPAIGN | GAME OF THRONES SEASON 7 | HOME BOX OFFICE INC. | PHD USA |
| Bronze | Creative Data | Use of Real-time Data | CAR VS DATA | TRAIN SERVICE | VIA RAIL CANADA | Touche!PHD Canada |
| Bronze | Film Craft | Use of Licensed / Adapted Music | CLOWNS | AUDI | AUDI | PHD UK |
