Following a stellar year of award wins, PHD Worldwide has climbed to 2nd place in the Gunn Media 100 report, underlining the network’s reputation as one of the most creative media agency networks in the world.

Notably, PHD New York was also ranked 2nd globally for most awarded agency, with PHD Shanghai placing 4th and Montreal office, Touché!, Placing 9th. PHD offices featured more times than any other agency in the Top 10.

Mike Cooper, CEO of PHD Worldwide said, “As a challenger brand at scale, PHD couldn’t be in a better position. Ranking as the 2nd most awarded network globally in The Gunn Report for Media, demonstrates our commitment to delivering innovation and creativity for our clients and shows how we continue to punch well above our network weight, thanks to a focus on smart strategic thinking across our network”.

PHD has consistently climbed The Gunn Report rankings, having risen from 3rd place in 2017, from 4th place in 2016’s table of results. PHD achieved 1199.5 points to achieve 2nd place in 2018’s report.

Of the Top 10 most awarded campaigns, three were by PHD agencies – more than any other agency network – including ‘Yasmin’s Sex Ed Revolution’ for Bayer, ‘The Fastest Olympic Campaign’ for Canadian retailer Sport Chek and ‘Bully Ads’ for the Canadian Safe School Network.

Other standout campaigns from PHD that made the list included four campaigns from PHD USA for clients SAP, Vaseline, MailChimp and Excedrin. PHD Auckland also featured for DB Export ‘Beer Bottle Sand’, as did PHD London’s ‘Batman Barges In’ for The Lego Batman Movie.

The Gunn Media 100 combines the winners’ lists from all the most important media strategy contests, everywhere in the world. Some of these are global contests, some regional, some national. The 2018 report looked at almost 30 of the world’s top shows and their winners’ lists across a range of categories.


The world’s top 10 agency networks for media excellence

Rank Agency Network Holding Company Points
1 MediaCom WPP 1360.6
2 PHD Worldwide Omnicom Group 1199.5
3 OMD Worldwide Omnicom Group 1140.8
4 Mindshare Worldwide WPP 890.2
5 Starcom Publicis Groupe 761.1
6 Universal McCann Interpublic Group 731.1
7 BBDO Worldwide Omnicom Group 546
8 Wavemaker WPP 526.8
9 Dentsu Aegis Network Dentsu 482.2
10 McCann Worldgroup Interpublic Group 447.1


The world’s top 10 best media agencies 2018

Rank Agency Location Points
1 MediaCom London, UK 317.2
2 PHD New York, USA 249
3 Mindshare Mumbai, India 235
4 PHD Shanghai, China 211.4
5 Mindshare Shanghai, China 197.4
6 Clemenger BBDO Melbourne, Australia 184
7 MediaCom Mumbai, India 174.9
8 Mediaplus Munich, Germany 171.4
9 Touché PHD! Montreal, Canada 171.3
10 Starcom Chicago, USA 169.4


The world’s top 10 campaigns for media excellence

Rank Campaign title Brand Agency Points
1 Capacity Based McDelivery McDonald’s OMD Singapore 136.1
2 Hungerithm Snickers MediaCom Melbourne / Clemenger BBDO Melbourne 131.2


3 Reword Headspace Leo Burnett Melbourne /

Starcom Melbourne



4 Bachelor Of Shaving Gillette MediaCom Mumbai 122.5
5 Bradshaw Stain Tide Saatchi & Saatchi New York / Hearts & Science New York 106.1


6 Best Day Of My Life Shell MediaCom London 105.4
7= Sport Chek – The Fastest Olympic Campaign! Sport Chek Touché PHD! Montreal




7= Bully Ads Canadian Safe School Network Touché PHD! Toronto




9 Yasmin’s Sex-Ed Revolution Yasmin PHD Shanghai 96.7
10 Like My Addiction Addict’Aide BETC Paris 87.2