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October 2 2014

PHDownload: Our pick from the world of media


Everything you need to know about what went down in media this week … and this week it’s all about the funnies. Be amused as cushions tell you how inactive you are, laugh along to dancing street signs and watch as Volvo takes on a parking attendant on his first day. Plus a Spanish theatre ensures you only pay when you laugh … and if that wasn’t enough it’s a social media special on PHDcast.

PHDownload - digital

Your chair now has its own app

A tech company called Darma has crowd funded a digital cushion for your office seat that tracks inactivity. This ‘intelligent’ cushion links to a mobile app that lets you know when you need to take a break.Read more.

PHDownload - technology

You won’t want to jaywalk any longer with the dancing traffic light man

Car brand SMART takes over the traffic lights to keep pedestrians entertained (and safer) on the streets. Read more.

PHDownload - mobile

In need of chuckle? Coming soon to a theatre near you

In 2013 Spain increased the tax on Theatre Productions from 8% to 21% which led to a reduction in footfall by 30%. Combining Cinema and Mobile Technology, Independent theatre company Teatreneu designed an ingenious way to regain their market share- guaranteeing that their patrons only paid for what they found titillating. Read more.

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