PHD Media Worldwide > News > PHD’s Director of Innovation Gemma Vallet talks Mixed Reality, AI and the ‘Merge’
January 24 2018

PHD’s Director of Innovation Gemma Vallet talks Mixed Reality, AI and the ‘Merge’

For Gemma Vallet’s video interview, click here

Digital Talent looks this time to a world in which humans will already inhabit a mixed reality (MR). And it’s not about science fiction. Gemma Vallet, director of innovation at PHD Media Spain, sets a date for the ‘merge’ between machines and people and does not go beyond the 2025-2030 range. Until then, the experts are helping AI to extract all that data that, in the short and medium term, results in utility and effectiveness for people, companies and governments.

Social networks are the vanguard in that path that leads us to the mixed reality. Only a year ago, Facebook already had 30,000 chatbots destined to gather information and data. But the media (including the big search engines under this umbrella) and the cities have also entered the game, incorporating AI into their systems to develop a new and powerful industry: smart cities, smart media and smart brands.

The original article is in Spanish and first appeared on


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