The story was first published in Campaign Middle East, click here to view the full article.

Following a comprehensive market review to which five agencies were invited, Yum! Brands, the local management company for Pizza Hut in the region, chose to work with PHD for its well-established digital expertise and competencies.

Elda Choucair, managing director of PHD UAE, said: “Digital has been at the forefront of PHD UAE’s agenda from the very beginning. At every level, it has been a key priority for us to be able to create a sustainable advantage for our clients. I am happy to see that our dedication has paid off and we are excited to work with Pizza Hut on taking their digital presence, and their business, to the next level.”