Porsche and PHD Spain have collaborated on a unique direct marketing campaign which saw the top 150 richest people in Spain, named in Forbes magazine’s annual list of the country’s richest people, receive a miniature of the new Porsche Panamera and an exclusive invite to take part in a test drive.

Faced with the challenge of Porsche’s target audience being notoriously hard to reach due to busy schedules and limited time available for media consumption, PHD Spain identified an opportunity with the annual publication of Spain’s top 150 richest individuals, published in the November edition of Forbes magazine.

Forbes personally delivers a copy of the magazine to each of the 150 people named on the list, so, taking advantage of this opportunity, PHD Spain proposed to personalise the magazine delivery by placing it in a premium box along with a miniature car and an invite to participate in an exclusive test drive of the new Porsche Panamera. With only three vehicles currently available to test drive in Spain, these individuals will have the privilege of being able to drive it exclusively before the wider launch.

You can read more on this campaign via La Publicidad here.