The 31st AEDEMO Multiscreen Television Seminary is one of the most important forums for TV professionals in Spain. This year, Raul Gordo, strategic research senior manager at PHD Spain, won the award for the Most Innovative Presentation.

His presentation, ‘New forms of advertising purchase in the multiscreen world’, explored the possibility that conventional TV programs could adopt programmatic marketing formulas.

Click here for more information on the AEDEMO awards.