This article was originally published on (in French)

To celebrate the 12th anniversary of, Re-Mind PHD and Fuse conceptualised and designed a digital and event operation that will last until mid-July.

In several stations in Paris, Lille, Marseille and Lyon, the lens e-shop offers passers-by the opportunity to pose in a giant lens made by street artist Edgar Mueller. On the stand, an animation with a draw also makes it possible to win 1 year of lenses while an impressive digital display campaign completes the system.