Re-Mind PHD, Fuse and Place to Be Media orchestrate an annual programme of 360 product placements in TV and digital drama for Seat
To support its launches and image strategy, the advertiser Seat focuses on product placement in TV drama. In 2018, more than 360 placements will be visible. Orchestrated by Re-Mind PHD and Fuse with the specialised agency Place to Be Media, this strategy will see the presence of the new Seat range in numerous daily series, recurring series, TV movies, music videos, short programmes and also in web series.
The launch took place with an investment in the WebSeries Clique and an interview between journalist Mouloud Achour and movie star Hugh Jackman.
The original article is in French and first appeared on offremedia.com
For the full article and Hugh Jackman interview, click here