SwiftKey, one of the most commonly used input methods for Android and iOS devices, are now taking emoji-use up a notch with an extensive new study mapping emoji-trends across different countries and languages.
For many young (and old) smartphone users emojis are as equally integrated in their vocabulary as the common English words hello and goodbye. In the world of advertising brands have also begun to experiment with emojis. Among those brands are Coca-Cola Puerto Rico that were first to use emojis in their campaign URL:
By now, you are probably already thinking about ways to implement emojis in a future campaign, but before being able to do that successfully, you should probably know a thing or two about them. Lucky for you there a new study out that can help you select the right emojis for your audience.
In April 2015, SwiftKey published a report on the difference in emoji use across different countries and languages. The report is based on more than 1 billion pieces of emoji data gartered over a four-month span between 2014 and 2015 from both Android and iOS devices. Among the key findings is the fact that Australians use more alcohol and drug-themed emojis than average. Another finding worth noting is that French speakers use four times as many heart emojis than any other languages
Find more key emoji trends in the report right here