{"id":228,"date":"2021-11-04T14:56:40","date_gmt":"2021-11-04T14:56:40","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/serbia\/2021\/11\/04\/mark-holden-there-is-going-to-be-a-renaissance-in-creativity-in-our-industry\/"},"modified":"2021-11-04T15:15:37","modified_gmt":"2021-11-04T15:15:37","slug":"mark-holden-there-is-going-to-be-a-renaissance-in-creativity-in-our-industry","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/serbia\/2021\/11\/04\/mark-holden-there-is-going-to-be-a-renaissance-in-creativity-in-our-industry\/","title":{"rendered":"Mark Holden: \u201cThere is going to be a renaissance in creativity in our industry\u201d"},"content":{"rendered":"<p><b><i><span data-contrast=\"none\">After revealing\u00a0that marketers spend most of their time reporting,\u00a0Mark Holden, PHD\u2019s Worldwide CSO, tells Resume magazine why it&#8217;s time to rethink marketing and where creativity fits in.<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a recent\u00a0study\u00a0conducted\u00a0for\u00a0its\u00a0latest book,\u00a0<a href=\"https:\/\/shiftbyphd.com\/\">Shift\u00a0<\/a><\/span><span data-contrast=\"auto\"><a href=\"https:\/\/shiftbyphd.com\/\" target=\"_blank\" rel=\"noopener\">| A Marketing Rethink<\/a>,\u00a0PHD revealed that\u00a0reporting is fast becoming the main function of brand marketers.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per the results of the study, in which PHD and\u00a0<a href=\"https:\/\/www.warc.com\/Welcome\" target=\"_blank\" rel=\"noopener\">WARC<\/a> interviewed 1,721 brand marketers around the world, there has been a 57% increase in the number of marketing organizations investing in reporting capabilities \u2013 up to 88%, compared to 51% ten years ago. <\/span><\/p>\n<p>Marketers also said they spend more time on planning (with 83% of organizations investing in this capability) \u2013 up 69% over the last 10 years.<\/p>\n<p><span data-contrast=\"none\">Additionally,\u00a0time spend planning\u00a0has increased 69% globally since 2011, while\u00a0executing\u00a0is now the\u00a0fifth most\u00a0regularly carried out task (81%).\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But while marketing has evolved,\u00a0how might things\u00a0continue to change\u00a0in the future?\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this interview, republished from\u00a0<\/span><a href=\"https:\/\/www.resume.se\/alla-nyheter\/nyheter\/strategen-forutspar-en-kreativitets-renassans-i-marknadsforingsbranschen\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Resume magazine<\/span><\/a><span data-contrast=\"auto\">, Mark Holden, PHD\u2019s CSO,\u00a0digs deeper into the research, examines the trends, and\u00a0explains why it\u2019s time for a creative\u00a0renaissance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>Click here to read the <a href=\"https:\/\/shiftbyphd.com\/blogs\/news\/mark-holden-there-is-going-to-be-a-renaissance-in-creativity-in-our-industry\" target=\"_blank\" rel=\"noopener\">interview<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After revealing\u00a0that marketers spend most of their time reporting,\u00a0Mark Holden, PHD\u2019s Worldwide CSO, tells Resume magazine why it&#8217;s time to rethink marketing and where creativity fits in.\u00a0 In a recent\u00a0study\u00a0conducted\u00a0for\u00a0its\u00a0latest book,\u00a0Shift\u00a0| A Marketing Rethink,\u00a0PHD revealed that\u00a0reporting is fast becoming the main function of brand marketers.\u00a0\u00a0 Per the results of the study, in which PHD and\u00a0WARC [&hellip;]<\/p>\n","protected":false},"author":100154,"featured_media":231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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