PHD Melbourne has announced the promotion of group business director, Simon Lawson, to general manager of PHD Melbourne.

Simon was one of the founding members of PHD Melbourne in 2012 and has successfully led the ANZ account since his arrival.

Simon is the archetypal PHDer; a smart critical thinker with a modern perspective on media, placing equal emphasis on marketing science and creativity to deliver the best business results for PHD’s clients.

PHD Melbourne has grown significantly in the last 18 months, bringing in new clients like 7-Eleven, Bakers Delight and Slater + Gordon. Simon has been fundamental in these wins and will look to continue to grow the business.

Of the appointment, Simon said, “After five years at PHD Melbourne, I’m humbled to take on the role of general manager, I can’t wait to get started. My focus will be on helping our team of talented media professionals continue to deliver PHD media smarts to our broad range of clients”.

He is set to replace Daniel Isaac, who has been in the role for the last two years after initially joining PHD in a strategy role on ANZ Bank. Isaac, also receiving a promotion, will be taking a senior position within Omnicom Media Group.

Commenting on the move, Daniel said: “I’m really delighted to be working with the wonderful team at Omnicom Media Group in an exciting new venture. I’ve had a fantastic four years working with the amazing PHD family and being involved in a truly astonishing growth story both in Melbourne and nationally.  I’ve learnt a great deal from some very smart leaders. I’ve now been offered a great opportunity to grow further while staying close to the market leading services that Omnicom Media Group has created.”

Commenting on the appointments, Mark Coad, CEO PHD Australia said,We are extremely proud of the transformation and growth of the Melbourne office in the last 5 years and appreciate the efforts of both Daniel and Simon. We have recently extended our wonderful relationship with ANZ which is a testament to the quality of work and innovation from them and their team. The promotions are well deserved recognition of their hard work. On behalf of PHD, I wish Daniel well in his new role and we are extremely pleased he is staying within the network. We are thrilled to promote Simon as the new general manager, a move which will continue to drive smart solutions for the agency and our clients.

This article was originally published on B&