{"id":19974,"date":"2019-03-12T18:28:50","date_gmt":"2019-03-12T17:28:50","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/singapore\/this-week-in-digital-168\/"},"modified":"2021-09-22T17:30:14","modified_gmt":"2021-09-22T16:30:14","slug":"this-week-in-digital-168","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/singapore\/this-week-in-digital-168\/","title":{"rendered":"This Week in Digital"},"content":{"rendered":"<h5>Hello and welcome back to This Week in Digital.\u00a0It was the week that the\u00a0<a href=\"https:\/\/www.telegraph.co.uk\/royal-family\/2019\/03\/07\/queen-posts-first-instagram-post\/\">Queen<\/a>\u00a0made her Instagram debut and several brands honoured\u00a0<a href=\"https:\/\/www.adweek.com\/brand-marketing\/heres-how-these-12-brands-are-celebrating-international-womens-day-in-2019\/\">International Women\u2019s Day<\/a>.<\/h5>\n<h5>HEADLINES<\/h5>\n<ul>\n<li><a href=\"https:\/\/www.independent.co.uk\/life-style\/gadgets-and-tech\/zuckerberg-facebook-messenger-whatsapp-instagram-news-a8811126.html\">Mark Zuckerberg announced<\/a>\u00a0users across Facebook Messenger, WhatsApp and Instagram will now be able to send messages to each other, as\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/03\/07\/instagram-watch-party\/?guccounter=1&amp;guce_referrer_us=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS91cmw_c2E9dCZyY3Q9aiZxPSZlc3JjPXMmc291cmNlPXdlYiZjZD0xMSZ2ZWQ9MmFoVUtFd2p1LThEX3NfcmdBaFVHVUJVSUhadXFCSW9RRmpBS2VnUUlDQkFCJnVybD1odHRwcyUzQSUyRiUyRnRlY2hjcnVuY2guY29tJTJGMjAxOSUyRjAzJTJGMDclMkZpbnN0YWdyYW0td2F0Y2gtcGFydHklMkYmdXNnPUFPdlZhdzBZeENoNFZnQy10NE5wRmhrcGpTMXQ&amp;guce_referrer_cs=eSXGBmWIbLME6BKGEIObXQ\">Instagram<\/a>\u00a0develops a feature for co-watching for users in different locations<\/li>\n<li>Spotify earmarks\u00a0<a href=\"https:\/\/www.theverge.com\/2019\/3\/5\/18243729\/spotify-podcast-strategy-gimlet-media-anchor-purchase\">podcasting<\/a>\u00a0as their new focus for generating ad revenue<\/li>\n<li>There are a number of changes from Google as they switch to\u00a0<a href=\"https:\/\/www.blog.google\/products\/admanager\/simplifying-programmatic-first-price-auctions-google-ad-manager\/\">first price auctions<\/a>\u00a0in their programmatic offering, introduce\u00a0<a href=\"https:\/\/www.blog.google\/products\/ads\/shopping-google-images\/\">shoppable ads on Google Images<\/a>\u00a0and bring new\u00a0<a href=\"http:\/\/socialbarrel.com\/google-ar-effects-youtube-stories\/119195\/\">AR effects<\/a>\u00a0to YouTube Stories<\/li>\n<\/ul>\n<h5>INSIGHTS<\/h5>\n<ul>\n<li>Here are the key areas of focus for\u00a0<a href=\"https:\/\/www.martechadvisor.com\/articles\/social-media-marketing-2\/5-areas-facebook-will-explore-2019\/\">Facebook<\/a>\u00a0in 2019<\/li>\n<li>Amazon\u2019s dominance continues, as it\u2019s revealed\u00a0<a href=\"https:\/\/www.mintel.com\/press-centre\/retail-press-centre\/the-amazon-effect-nine-in-ten-brits-shop-on-amazon\">nine in ten Brits are Amazon shoppers<\/a>, whilst 15 million people in the UK are signed up to Prime<\/li>\n<li>Over 80% of\u00a0<a href=\"https:\/\/www.warc.com\/content\/paywall\/article\/warc-datapoints\/over_80_of_sponsored_instagram_posts_are_from_microinfluencers\/125567\">sponsored Instagram posts<\/a>\u00a0are from micro-influencers<\/li>\n<\/ul>\n<h5>COOL<\/h5>\n<ul>\n<li><a href=\"https:\/\/www.thedrum.com\/news\/2019\/03\/04\/frank-health-insurance-builds-voice-app-help-consumers-get-the-right-answers-health\">Frank Health Insurance<\/a>\u00a0releases first voice app to simplify common private health industry questions<\/li>\n<li>New Balance introduces a \u2018bricks and mobile\u2019 marketing strategy, as it lets runners\u00a0<a href=\"https:\/\/www.mobilemarketer.com\/news\/new-balance-lets-runners-trade-miles-for-beer-via-mobile-wallet\/549615\/\">trade miles for beer<\/a>\u00a0via mobile wallet<\/li>\n<li>The\u00a0<a href=\"https:\/\/marcommnews.com\/photographic-artist-jimmy-nelson-and-jwt-amsterdam-unleash-the-preservation-robot-at-sxsw\/\">preservation robot<\/a>\u00a0distributes images across the internet to counter balance the dominance of Western culture<\/li>\n<\/ul>\n<h5>DEEP READS<\/h5>\n<ul>\n<li>A look at how Amazon is a new contender in the\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/dbloom\/2019\/03\/05\/amazon-twitch-best-influencer-marketing-opportunities\/amp\/\">Influencer space<\/a><\/li>\n<li>Is the fact that digital assistants tend to be female, playing into gender stereotypes? Q is an initiative set up to tackle\u00a0<a href=\"https:\/\/www.theguardian.com\/technology\/shortcuts\/2019\/mar\/04\/adios-alexa-why-must-our-robot-assistants-be-female\">gender bias in AI<\/a><\/li>\n<li>In honour of National Women\u2019s week, here are some of the influential figures in the world of\u00a0<a href=\"https:\/\/www.wired.com\/story\/10-women-science-tech-household-names\/\">science and tech<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome back to This Week in Digital.\u00a0It was the week that the\u00a0Queen\u00a0made her Instagram debut and several brands honoured\u00a0International Women\u2019s Day. HEADLINES Mark Zuckerberg announced\u00a0users across Facebook Messenger, WhatsApp and Instagram will now be able to send messages to each other, as\u00a0Instagram\u00a0develops a feature for co-watching for users in different locations Spotify earmarks\u00a0podcasting\u00a0as [&hellip;]<\/p>\n","protected":false},"author":100061,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[494],"tags":[],"class_list":["post-19974","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/posts\/19974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/users\/100061"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/comments?post=19974"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/posts\/19974\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/media?parent=19974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/categories?post=19974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/tags?post=19974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}