{"id":20010,"date":"2019-08-01T02:24:33","date_gmt":"2019-08-01T01:24:33","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/singapore\/?p=20010"},"modified":"2019-08-07T08:08:42","modified_gmt":"2019-08-07T07:08:42","slug":"phds-award-winning-campaign-for-hp-office-of-the-future-2","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/singapore\/phds-award-winning-campaign-for-hp-office-of-the-future-2\/","title":{"rendered":"PHD&#8217;s Award Winning Campaign for HP &#8216;Office of the Future&#8217;"},"content":{"rendered":"\n<table class=\"wp-block-table alignright is-style-regular\"><tbody><tr><td><\/td><td><strong>What was   our challenge:<\/strong>   HP\u2019s Commercial PC Marketing Division was facing a challenge \u2013 it wasn\u2019t seen as an innovative brand in the context of the changing workplace and was facing   challenges from brands that were communicating innovation via new product   launches across the region. We needed to show our target audience the innovation that existed within HP\u2019s current commercial range, in a way that would get them re-engaging with the brand and products.<br><br><strong>How did we   solve this:<\/strong>   Augmented   Reality (AR) was a perfect technology for us to use \u2013 a medium that was   innovative, one that would help associate HP with innovation, and one that   could literally showcase HP\u2019s products in front of an ITDMs own eyes. Our core idea was \u201cThe Office of the Future\u201d \u2013 an innovative AR experience,   supported by the scale of the already existing infrastructure of mobile   display and programmatic targeting, that allowed ITDMs to interact with HP\u2019s   commercial PC models in a new \u2018futuristic\u2019 setting delivered by the AR   experience. <br><br><strong>What did we achieve:<\/strong>   The 100%  mobile campaign successfully delivered HP commercial business a boost in sales, bucking the trend that existed before our campaign started. Our AR experience drove excellent media results with click-throughs 3x higher than previous HP activity, and strong engagement rates of 12.2%, two times higher than industry standards &#8211; showcasing Augment Reality\u2019s ability to spark interest  and delight our audience.<br><br>Watch the Case Study Video &#8211; <a href=\"https:\/\/youtu.be\/MorMFCVue6M\">HERE<\/a><\/td><\/tr><\/tbody><\/table>\n","protected":false},"excerpt":{"rendered":"<p>What was our challenge: HP\u2019s Commercial PC Marketing Division was facing a challenge \u2013 it wasn\u2019t seen as an innovative brand in the context of the changing workplace and was facing challenges from brands that were communicating innovation via new product launches across the region. We needed to show our target audience the innovation that [&hellip;]<\/p>\n","protected":false},"author":100093,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20010","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/posts\/20010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/users\/100093"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/comments?post=20010"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/posts\/20010\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/media?parent=20010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/categories?post=20010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/singapore\/wp-json\/wp\/v2\/tags?post=20010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}