{"id":19691,"date":"2019-05-06T14:38:36","date_gmt":"2019-05-06T13:38:36","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/slovenia\/this-week-in-digital-173\/"},"modified":"2019-05-09T14:59:27","modified_gmt":"2019-05-09T13:59:27","slug":"this-week-in-digital-173","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/slovenia\/this-week-in-digital-173\/","title":{"rendered":"This Week in Digital"},"content":{"rendered":"<h5>Social media was abuzz this week, with memes of a <a href=\"https:\/\/www.thrillist.com\/news\/nation\/game-of-thrones-season-8-coffee-cup-starbucks-memes\" target=\"_blank\" rel=\"noopener\">plastic coffee cup<\/a> in\u00a0Game of Thrones\u00a0and photos of celebrities <a href=\"https:\/\/edition.cnn.com\/style\/article\/met-gala-red-carpet-photos-2019\/index.html\" target=\"_blank\" rel=\"noopener\">arriving at the\u00a0Met Gala<\/a> ball\u00a0in spectacular fashion.<\/h5>\n<h5>HEADLINE<\/h5>\n<ul>\n<li>The UK ad market will grow by 5.5% by 2020, with WARC <a href=\"https:\/\/www.campaignlive.co.uk\/article\/aa-warc-picks-surprise-burst-broadcaster-vod-adspend\/1583220\" target=\"_blank\" rel=\"noopener\">predicting the biggest rise<\/a> from\u00a0video-on-demand.<\/li>\n<li>Instagram is <a href=\"https:\/\/www.theverge.com\/2019\/4\/30\/18523847\/instagram-hide-likes-test-canada\" target=\"_blank\" rel=\"noopener\">testing functionality<\/a> which\u00a0hides like counts, as a means of reducing pressure on users.<\/li>\n<li>The\u00a0fact-checking\u00a0companies Facebook employs have <a href=\"https:\/\/www.theverge.com\/2019\/5\/7\/18535116\/instagram-fact-checking-facebook-dashboard-misinformation\" target=\"_blank\" rel=\"noopener\">begun to root out<\/a> fake photos and memes across Instagram.<\/li>\n<li>Facebook <a href=\"https:\/\/techcrunch.com\/2019\/05\/07\/facebook-unveils-an-automated-ad-builder-and-an-appointment-manager-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">launched tools<\/a> to help\u00a0small businesses.<\/li>\n<li>Facebook <a href=\"https:\/\/venturebeat.com\/2019\/04\/30\/facebook-redesigns-its-web-and-mobile-apps\/\" target=\"_blank\" rel=\"noopener\">announced a\u00a0massive redesign<\/a>\u00a0across mobile and app, and <a href=\"https:\/\/techcrunch.com\/2019\/04\/30\/facebook-dating-secret-crush\/\" target=\"_blank\" rel=\"noopener\">brought out a new feature<\/a> which allows you to\u00a0secretly like a crush\u00a0among your friends.<\/li>\n<\/ul>\n<h5>INSIGHTS<\/h5>\n<ul>\n<li>The industry is winning in the fight against bots, as reports show\u00a0<a href=\"https:\/\/www.mediapost.com\/publications\/article\/335276\/ana-to-ad-fraud-drop-dead-were-winning.html\" target=\"_blank\" rel=\"noopener\">ad fraud is down<\/a>.<\/li>\n<li>According to parent company Microsoft, engagement rates across\u00a0LinkedIn\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/10-surprising-stats-you-didnt-know-about-content-on-linkedin-infographic\/553990\/\" target=\"_blank\" rel=\"noopener\">have increased significantly<\/a>.<\/li>\n<li>Adidas has seen <a href=\"https:\/\/digiday.com\/marketing\/its-having-a-positive-impact-instagram-is-driving-adidas-online-sales\/\" target=\"_blank\" rel=\"noopener\">online sales increase<\/a> after focusing on\u00a0Instagram.<\/li>\n<\/ul>\n<h5>COOL<\/h5>\n<ul>\n<li>Vice tackled the issue of\u00a0<a href=\"https:\/\/www.campaignlive.co.uk\/article\/vice-confronts-student-suicide-risk-popular-youtube-channel\/1583588\" target=\"_blank\" rel=\"noopener\">teenage suicide<\/a>\u00a0across a popular YouTube channel.<\/li>\n<li>Tinder is <a href=\"https:\/\/www.gizmodo.co.uk\/2019\/05\/tinder-announces-new-festival-mode\/\" target=\"_blank\" rel=\"noopener\">connecting users<\/a> over their love of music as it brings out\u00a0\u2018festival\u2019 mode.<\/li>\n<li>Facial recognition\u00a0is helping owners buy dogs their <a href=\"https:\/\/www.adweek.com\/digital\/dogs-can-now-do-their-own-shopping-thanks-to-this-pet-brands-facial-recognition-tool\" target=\"_blank\" rel=\"noopener\">favourite products<\/a>.<\/li>\n<\/ul>\n<h5>DEEP READS<\/h5>\n<ul>\n<li>In a world first, a drone was used to\u00a0<a href=\"https:\/\/www.businessinsider.com\/maryland-researchers-used-drone-to-deliver-kidney-organ-donation-2019-5\" target=\"_blank\" rel=\"noopener\">deliver a kidney<\/a>\u00a0to a transplant patient.<\/li>\n<li>Here\u2019s what\u2019s coming up at\u00a0Google\u2019s <a href=\"https:\/\/www.wired.co.uk\/article\/google-io-2019-highlights\" target=\"_blank\" rel=\"noopener\">annual developer conference<\/a>.<\/li>\n<li>Take an in-depth look at whether\u00a0Facebook is <a href=\"https:\/\/www.vox.com\/technology\/2019\/5\/6\/18528250\/facebook-speech-conservatives-trump-platform-publisher\" target=\"_blank\" rel=\"noopener\">platform or publisher<\/a>, in the debate over free speech.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Social media was abuzz this week, with memes of a plastic coffee cup in\u00a0Game of Thrones\u00a0and photos of celebrities arriving at the\u00a0Met Gala ball\u00a0in spectacular fashion. HEADLINE The UK ad market will grow by 5.5% by 2020, with WARC predicting the biggest rise from\u00a0video-on-demand. Instagram is testing functionality which\u00a0hides like counts, as a means of [&hellip;]<\/p>\n","protected":false},"author":100061,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[498],"tags":[],"class_list":["post-19691","post","type-post","status-publish","format-standard","hentry","category-our-views"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/posts\/19691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/users\/100061"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/comments?post=19691"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/posts\/19691\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/media?parent=19691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/categories?post=19691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/slovenia\/wp-json\/wp\/v2\/tags?post=19691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}