The Adweek 50 is an annual celebration of indispensable media, marketing and tech players who made bold moves for brands in the last year. PHD US’ Chief Operating Officer, Stacy DeRiso made the 2018 list following an incredible year for the US team.
“Progress isn’t about embracing change – it’s about igniting it,” DeRiso says, and she puts such preaching into practice for clients large and small, positioning PHD as a purveyor of smart, disruptive strategies.
During the 2017 holiday season, PHD helped Google sell 7 million of its Home devices by creatively integrating the product into hit TV shows. (That initiative was named an Adweek Media Plan of the Year.) At the other end of the spectrum, for Oatly’s US launch, PHD placed billboards near coffee shops that sold the oat milk to drive sampling, and bought ads in publications like Poets & Writers and The Atlantic.
DeRiso joined PHD four years ago, and has been working as COO for the last two. In her current role, she’s charged with helping define the company’s overall strategy and product, as well as ensuring new clients are seamlessly onboarded and transitioned during a time of rapid growth. She has helped big, world-class brands (like American Express, MasterCard, Google and HP) and world-class agencies solve equally big, world-class business and marketing problems.
DeRiso is in good company on the list. She joins a diverse range of industry leaders selected for shaking things up, raising the bar and continually redefining the marketplace. They take calculated risks and reap big rewards, leaving little to chance in the process. The executives on the list are all keepers, indispensable players working below the CEO level, and sometimes behind the scenes, to grow business, spur innovation and generate value across the ever-changing marketing, media and technology landscape.