Henrik’s journey in the media business started almost ten years ago. His passion is to help clients reach their full potential as advertisers and his daily work is founded on a strong will to understand the client’s business and how to best help them find efficiency and sustainable growth. As PHD’s Investment Director he is responsible for creating the best possible media investment conditions for the clients. This includes contract negotiations with media vendors and other third party companies. It also means helping clients create an infrastructure to support efficient media investments combined with all possible technologies connected to this.