{"id":21051,"date":"2020-11-30T09:09:56","date_gmt":"2020-11-30T09:09:56","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/sweden\/?p=21051"},"modified":"2020-11-30T09:22:28","modified_gmt":"2020-11-30T09:22:28","slug":"marcus-holst-our-seo-coordinator-started-as-a-phd-trainee-2","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/sweden\/marcus-holst-our-seo-coordinator-started-as-a-phd-trainee-2\/","title":{"rendered":"PHD Sweden and PHD UK nominated for WARC\u2019s Effective Channel Integration shortlist"},"content":{"rendered":"<p>In the fifth year of the WARC Media Awards, campaigns from PHD Sweden and PHD UK were two of the shortlisted entries in the newly-announced Effective Channel Integration category.<\/p>\n<p>The WARC Awards 2020 is a comprehensive global awards scheme to reward communications planning which has made a positive impact on business results. The competition will examine the insight, strategy, and analytics that power effective media investment.<\/p>\n<p>PHD Sweden\u2019s campaign for VW Passat Alltrack 4Motion \u2018The No Show Room\u2019 used a multichannel campaign based on a scavenger hunt to grow consideration and sales of its winter range of cars and in particular, its Passat Alltrack model in Sweden.<\/p>\n<p>PHD UK\u2019s \u2018Confused to Clarity\u2019 campaign for price comparison website, Confused.com, rediscovered its challenger mentality to increase its market share and revenue in the UK.<\/p>\n<p><a href=\"https:\/\/www.warc.com\/awards\/warc-media-awards\">A full list of the shortlisted papers can be seen on WARC Media Awards website<\/a>.<\/p>\n<p>The WARC Media Awards is a comprehensive set of awards covering four categories: Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships &amp; Sponsorships. Each category will have a Gold\/Silver\/Bronze award system, with a $10,000 prize fund in each category for the best overall entries.<\/p>\n<p>Further shortlists will be announced over the coming weeks.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fifth year of the WARC Media Awards, campaigns from PHD Sweden and PHD UK were two of the shortlisted entries in the newly-announced Effective Channel Integration category. The WARC Awards 2020 is a comprehensive global awards scheme to reward communications planning which has made a positive impact on business results. The competition will [&hellip;]<\/p>\n","protected":false},"author":100037,"featured_media":21056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[497,496,503,507],"tags":[],"class_list":["post-21051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivals-events-global","category-news","category-people-global","category-phd-in-the-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/posts\/21051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/users\/100037"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/comments?post=21051"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/posts\/21051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/media\/21056"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/media?parent=21051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/categories?post=21051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/sweden\/wp-json\/wp\/v2\/tags?post=21051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}