{"id":20135,"date":"2019-02-07T18:10:45","date_gmt":"2019-02-07T17:10:45","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/switzerland-de\/?p=20135"},"modified":"2021-09-22T17:32:15","modified_gmt":"2021-09-22T16:32:15","slug":"this-week-in-digital-163","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/switzerland-de\/this-week-in-digital-163\/","title":{"rendered":"This Week in Digital"},"content":{"rendered":"<h5>The Super Bowl LIII on Sunday may not have been the most exciting game, but advertisers still turned up in force to launch their big ads.\u00a0Check out a couple of good round ups <a href=\"https:\/\/www.campaignlive.co.uk\/article\/best-ads-super-bowl-2019\/1524681\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.wired.com\/story\/super-bowl-ads-2019\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.\u00a0 Social conversation, however, was dominated by the <a href=\"https:\/\/www.washingtonpost.com\/nation\/2019\/02\/04\/imwithkap-how-colin-kaepernick-dominated-super-bowl-conversations-without-taking-field\/\" target=\"_blank\" rel=\"noopener\">#ImWithKap<\/a>\u00a0movement, where people boycotted the game in support of former player Colin Kaepernick.<\/h5>\n<h5>HEADLINES<\/h5>\n<ul>\n<li>Happy birthday to Facebook, which recently turned 15 years old. <a href=\"https:\/\/www.independent.co.uk\/life-style\/gadgets-and-tech\/features\/facebook-15-birthday-social-network-online-media-platform-internet-mark-zuckerberg-a8758846.html\" target=\"_blank\" rel=\"noopener\">Here\u2019s a look back<\/a> at how the platform rose to dominance.<\/li>\n<li>Twitter is testing a\u00a0<a href=\"https:\/\/mashable.com\/article\/twitter-test-good-morning-news-brief\/?europe=true#59qATi5f_Pql\" target=\"_blank\" rel=\"noopener\">morning news brief<\/a>\u00a0functionality to help users stay up-to-speed with current events<\/li>\n<li>WhatsApp users on iOS can now include\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/02\/04\/whatsapp-adds-support-for-face-id-touch-id-biometric-lock-on-ios\/\" target=\"_blank\" rel=\"noopener\">Face ID or Touch ID<\/a>\u00a0in their security settings.<\/li>\n<li>Brands continue to focus on\u00a0<a href=\"https:\/\/digiday.com\/retail\/building-retail-media-operation-compete-amazon-wayfair-launches-sponsored-products\/\" target=\"_blank\" rel=\"noopener\">developing online marketplaces<\/a>, with Wayfair the latest to try to compete with Amazon in this space.<\/li>\n<\/ul>\n<h5>INSIGHTS<\/h5>\n<ul>\n<li><a href=\"https:\/\/www.emarketer.com\/content\/explain-yourself-ai\" target=\"_blank\" rel=\"noopener\">61% of executives<\/a> intend to deploy\u00a0\u2018explainable AI\u2019\u00a0in 2019, according to an eMarketer survey.<\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/marketers-are-shifting-advertising-budgets-to-linkedin\/290221\/\" target=\"_blank\" rel=\"noopener\">42% of media buyers<\/a>\u00a0plan to increase their ad spending on LinkedIn, a new survey discovers.<\/li>\n<li>Here are three social media campaigns that will help you\u00a0<a href=\"https:\/\/www.martechadvisor.com\/articles\/social-media-marketing-2\/3-social-media-campaigns-you-need-to-know-about-before-creating-your-2019-strategy\/\" target=\"_blank\" rel=\"noopener\">develop your 2019 strategy<\/a>.<\/li>\n<\/ul>\n<h5>COOL<\/h5>\n<ul>\n<li>The team behind the\u00a0<a href=\"https:\/\/www.engadget.com\/2019\/02\/04\/hulu-instagram-egg-mental-health\/\" target=\"_blank\" rel=\"noopener\">world record Instagram egg<\/a>\u00a0have teamed up with Hulu to promote mental health awareness.<\/li>\n<li>A Swedish hotel\u00a0is <a href=\"https:\/\/www.canvas8.com\/signals\/2019\/02\/01\/socialmedia-addicts.html\" target=\"_blank\" rel=\"noopener\">offering free stays<\/a> provided guests stay offline.<\/li>\n<li>People painting pictures of people painting pictures of people painting?\u00a0<a href=\"https:\/\/twitter.com\/nick_kapur\/status\/1090723836209872897?s=21\" target=\"_blank\" rel=\"noopener\">This Twitter thread<\/a>\u00a0shows a wonderful side to Reddit.<\/li>\n<\/ul>\n<h5>DEEP READS<\/h5>\n<ul>\n<li>What does\u00a0<a href=\"https:\/\/www.dpnetwork.org.uk\/brexit-gdpr-data-protection-uk\/\" target=\"_blank\" rel=\"noopener\">Brexit mean for GDPR<\/a>?<\/li>\n<li>The BBC is tackling the \u2018growing\u2019 problem of\u00a0<a href=\"https:\/\/www.thedrum.com\/news\/2019\/01\/28\/how-the-bbc-tackling-the-growing-problem-fake-news-asia-and-africa\" target=\"_blank\" rel=\"noopener\">fake news in Asia and Africa<\/a>.<\/li>\n<li>T-Mobile\u2019s\u00a0<a href=\"https:\/\/www.theverge.com\/2019\/2\/3\/18209905\/super-bowl-liii-t-mobile-free-app-meme-decentpidgeon\" target=\"_blank\" rel=\"noopener\">use of a Twitter meme<\/a>\u00a0highlights the grey area around the use of online UGC by brands.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Super Bowl LIII on Sunday may not have been the most exciting game, but advertisers still turned up in force to launch their big ads.\u00a0Check out a couple of good round ups here\u00a0and\u00a0here.\u00a0 Social conversation, however, was dominated by the #ImWithKap\u00a0movement, where people boycotted the game in support of former player Colin Kaepernick. HEADLINES [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496],"tags":[],"class_list":["post-20135","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/posts\/20135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/comments?post=20135"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/posts\/20135\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/media?parent=20135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/categories?post=20135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/switzerland-de\/wp-json\/wp\/v2\/tags?post=20135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}