{"id":19862,"date":"2019-01-18T06:58:34","date_gmt":"2019-01-18T06:58:34","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/taiwan\/?p=19862"},"modified":"2019-02-20T05:43:25","modified_gmt":"2019-02-20T05:43:25","slug":"phd-taiwan-brought-a-gold-for-skodas-coincidance-at-brain-magazine-awards","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/taiwan\/phd-taiwan-brought-a-gold-for-skodas-coincidance-at-brain-magazine-awards\/","title":{"rendered":"PHD Taiwan takes home Gold for \u0160koda\u2019s \u201cCoinciDance\u201d at Brain Magazine Awards"},"content":{"rendered":"<p>PHD Taiwan\u2019s \u201cCoinciDance\u201d campaign for \u0160KODA continues to receive awards, this time at the Brain Magazine Awards, where the work was awarded a Gold in the \u2018Best Use of Native Ads Campaign\u2019 category. This is the 21<sup>st<\/sup> award the campaign has received so far.<\/p>\n<p>The celebrated campaign \u2013 which blends \u0160KODA&#8217;s \u201cSimply Clever\u201d tagline with the energy of &#8220;CoinciDance&#8221; by Handsome Dancer \u2013 was commended for its use of branded content to boost awareness for the \u0160KODA brand in Taiwan and supercharge sales of its Rapid Spaceback model. Within two weeks of the campaign\u2019s launch, CoinciDance became one of Taiwan\u2019s most popular YouTube videos of the year, amassing over 14.25 million views. The campaign reached 60% of Taiwan\u2019s population and positioned \u0160KODA as the automotive brand of choice in the market, while also quadrupling sales of the Rapid Spaceback.<\/p>\n<p>The campaign was hugely successful because of its approach in cutting through the noise in the crowded automotive sector, leveraging branded content as native ads to entertain and engage with consumers.<\/p>\n<p>The Brian Magazine Awards are awarded annually in Taiwan to honour the excellence in the local marketing, advertising and creative communications industry in Taiwan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHD Taiwan\u2019s \u201cCoinciDance\u201d campaign for \u0160KODA continues to receive awards, this time at the Brain Magazine Awards, where the work was awarded a Gold in the \u2018Best Use of Native Ads Campaign\u2019 category. This is the 21st award the campaign has received so far. The celebrated campaign \u2013 which blends \u0160KODA&#8217;s \u201cSimply Clever\u201d tagline with [&hellip;]<\/p>\n","protected":false},"author":100051,"featured_media":19873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[493],"tags":[],"class_list":["post-19862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-accolades"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/posts\/19862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/users\/100051"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/comments?post=19862"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/posts\/19862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/media\/19873"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/media?parent=19862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/categories?post=19862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/taiwan\/wp-json\/wp\/v2\/tags?post=19862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}