Omnicom Media Group are sponsoring the Tech Talk sessions at Spikes Asia this year, bringing delegates the latest in tech innovation, creativity and future facing thought-leadership.
Here are highlights from day 3.
Session 1 –What’s on the VR & AR Horizon
Look through the history of great advertising and you’ll note the incredible wealth of striking visual imagery used to promote brands. This session presented by the Global CEO of Happy Finish (high end creative production house) focused on the need to uphold this beautiful aesthetic as we venture further into the digital age.
How are Virtual Reality and Augmented Reality changing the way brands communicate with consumers? What does the future have in store for this emerging tech, and how can brands leverage the commercial opportunity it creates and will continue to create moving forward? These were some of the questions raised in the session.
The talk also showcased some of the very best VR and AR work created for brands like Ted Baker, River Island, Lufthansa, Mercedes, Skoda and Honeywell, illustrating the technology’s true potential and demonstrating how ubiquitous Virtual Reality is becoming, just one year on from Facebook’s acquisition of Oculus Rift.
Session 2 – Turn up the music!
The last session of TechTalks certainly did turn up the volume as Guy Hearn, chief innovation officer, Omnicom Media Group APAC and Sunita Kaur, MD Asia at Spotify addressed a full house on how brands would connect better with their consumers through a key passion point – music. While we hear a lot on the value of video and other visual content in driving consumer engagement with brands., we hear less about the role of music. In the last few years technology and big data have revolutionised the music industry and the way consumers access, share, curate and enjoy music. Guy emphasized that individuals have always had the desire to curate their own music, irrespective of the platform, technology has accelerated that need by creating different platforms like Spotify which allows users to curate their own music in creative ways. The session highlighted the value of music platforms like Spotify as part of a content strategy, demonstrated some exciting new developments for advertisers and music lovers and gave us a look into the future of music and technology.
What will innovation in technology mean for advertising in 2020?
Thanks to the enthusiasm of the delegates, our TechTalks wall quickly filled to reveal a set of insightful comments and creative visuals. We’ve enjoyed all the thoughtful and creative comments, and had a difficult time picking the best one. With the conclusion of Spikes Asia, here’s presenting to you the winning entry all the way from Sri Lanka.
Also seen at Spikes
PHD APAC engaged delegates in a way never before seen at Spikes Asia, through a gameshow on artificial intelligence that launched our latest thought-leadership piece “Sentience: The coming AI revolution and the Implications for Marketing”, a book that explores the impact Artificial Intelligence (AI) will have on the world of marketing in Asia Pacific. The stage came to life with the interactive format, the banter of the participants and the sound of buzzers. It was one show that the audience will not forget for a long time!
Cheuk Chiang, CEO of Omnicom Media Group Asia Pacific shared the stage with Lakish Hatalkar of Johnson& Johnson on an insightful session titled – Creative with a Conscience. If brands are unable to convey a sense of purpose in their communication, there is little chance of connecting with their audiences, especially the millennials. They urged the audience to take a stand(literally by making them get up from their seats towards the end) and save a life.
Join the conversation at #TechTalks