In this Media Weekly, the second part of our APAC commerce special, we explore the scale of commerce in the region, explain implications for marketers, and consider how to capitalise on the latest commerce trends. Plus we discuss the current role of influencers in the social commerce space and the type of content that consumers are now expecting in it.
This week’s speakers include PHDers from the APAC region; Imogen Bourke, Strategy Director; Carlos Matriano, Head of Innovation & eCommerce; Scindya Datt, Strategy Director; and Sen Lin, Head of Strategy.
