In this episode, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world.
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Key talking points include:
- What Web3 really is (and it’s not the metaverse)
- How web ownership will change (and what this means for brands)
- What consumers will expect from brands in the future (and how to get ready now)
