This week’s Media Weekly is a Super Bowl special! We’re joined by John Anselmo, PHD US Chief Innovation Officer, to discuss his perspective on how the Super Bowl played out culturally and in marketing this year, and to share some key learnings that marketers can take away.
Listen as we discuss;
- What it takes to make a Super Bowl ad
- What sort of data is a marker of success
- Key macro trends/themes that were prominent
