What’s happened this week:
- Facebook announced the launch of “TRP (Target Rating Point) Buying”, which allows you buy media in a similar way to GRPs
- Facebook will let users have a rotating 7 second GIF as their profile picture
- Snapchat are launching ‘Sponsored Lenses’, starting at $450,000 to reach all 100m Snapchat daily users
What we have learned:
- Apple devices drive more search than Android, according to data from Comscore
- The diversity of connected home products, from speakers to thermostats, means both young and older consumers are interested in upgrading to a smart home, according a Harris poll in the US
- Apple and Google are the two most valuable brands in the world for the 3rd year running, according to Interbrand
- Great data partnership between TimeOut, Rightmove and Uber APIs to that uses all 3 data sources to make property search recommendations
- The official prototype for the ‘Netflix and Chill’ button
- Disney app lets you turn colouring books characters into textured, 3D augmented-reality figures in real time
- HTC and Spotify Mood Player matches tunes to your mood…and also your face
Where to find more:
- Longer content, less frequency? Twitter might be dropping its 140 character limit – what does this mean for marketers?
- The rise of mobile ad-blockers – proof that advertisers do not understand mobile?
- Products, not marketing, should be how brands win customers’ hearts – good read from Brian Solis