Facebook announced the hire of former UK Deputy Prime Minister Nick Clegg, while in the same week the first ever robot appeared in UK Parliament.
HEADLINES
- YouTube has launched an integrated partnership with Eventbrite which allows fans to buy tickets directly from music videos on YouTube
- Not only has Facebook hired Nick Clegg, Britain’s former Deputy Prime Minister to head up ‘global policy and comms’ but they are now also asking for ID verification from any political parties and politicians before allowing them to advertise across the Facebook ecosystem, to deliver more political transparency for users
- Facebook is also improving transparency for users by making it clearer where brands are working with other brands or influencers as well as shutting down low quality ads with ‘click bait’ copy in the posts
- One of Facebook’s biggest publishers UniLad was shut down three weeks ago, and this week was bought by its biggest rival Ladbible
INSIGHTS
- Consumers still do not trust bots yet brands are still using them in communications – what else can brands do to build that trust?
- Millennials vote Netflix the coolest brand in the UK in 2018
- Mobile ad spend is now speculated to surpass all traditional media spend by 2020
COOL
- A huge Chinese gaming company Tencent is using AI for good by using facial recognition technology to unearth underage children playing unsuitable games
- Amazon patents a new Alexa feature that knows when you’re ill and offers you medicine
- A group of activists are hacking together to give refugee camps WiFi across Europe and America
- The first robot appears at UK Parliamentary meeting to talk about the future of AI in education
DEEP READS
- Everything you need to know about China’s thriving tech market and emerging trends
- Listen to this podcast on a blockchain start up and Amazon’s hunt for the perfect second home
- How social became strategic for airline KLM
- Quantum computers will soon make our current encryption redundant
