This week’s roundup of digital news is for the analytics fanatics – Spotify, Snapchat and Google have launched new metric platforms or platform improvements for you to pour over. Something else to ponder: did electric cars kill the radio star?
HEADLINES

 

INSIGHTS
  • Shoppers who traditionally shop at mid-market brands switch to luxury brands during Christmas.
  • Brands should address voice search, as it’s estimated that by 2020 at least 50% of all searches will be voice oriented.
  • Google has brought out new ad position metrics which provide a better idea of where ads will appear on search results.

 

COOL STUFF
  • In a country where the news is heavily censored, China introduced their first ever AI news anchor.
  • Restaurants that give people food poisoning could soon be named and shamed, as Google brings out a new model that cross-references food poisoning search terms with location history.
  • Digital technology is revolutionising how the energy industry operates.

 

DEEP READS
  • With car manufacturers opting to remove analogue, could electric cars mean the demise of radio?
  • Facebook’s FAIR labs are working hard to dominate in the AI space, against Google’s Deep Mind.
  • Starting next year, Disney will be heavily focusing on streaming services.