This week saw the traditional flurry of brand activity around April Fools’ Day – here are some of the best and worst from across the globe. Highlights include: Burger King putting its own twist on crowdsourcing, and Microsoft banning April Fools’ Day across the organisation.
HEADLINES
- Facebook launches greater ad targeting visibility, while Mark Zuckerberg calls for greater regulation of the internet. Here’s one view on how to decode his speech.
- Instagram is testing a video scrolling feature.
- Twitter introduced two new features: ‘Dark Mode’ and subtitles on videos.
INSIGHTS
- Why the Olympics is reportedly steering clear of e-sports.
- How Instagram replaced swapping numbers.
- How the Financial Times built an empire of a million subscribers.
- Google-owned Deep Mind is readying its first product that uses AI to recognise eye impairments.
- Dive into the socio-economics of data.
COOL
- Bacardi asks Unicode to ban plastic straws on World Water Day.
- Monzo powers the first ‘re-sellable magazine’ for The Big Issue, helping vendors get more from each copy.
- McDonald’s takes a bite of the ‘big data’ market with the acquisition of Dynamic Yield, a decision engine.
- Amazon now allows you to build office-specific private tools.
DEEP READS
- Read lessons in digital for luxury brands from LVMH’s Chief Digital Officer.
- Why Social Commerce is the ultimate form of advertising for CMOs.
- Here is the problem with AI ethics in Silicon Valley.
- Training a multi-faceted AI through the ‘Animal AI Olympics’.
