The #MoreLikeMe pilot programme participants from PHD are: Angela Chan, Associate Strategy Director, PHD San Francisco; Maria Paz Arosemena, Group Account Director, PHD Miami; and Trang Tran, Account Manager, PHD EMEA.
HP and its Global Chief Marketing and Communication Officer, Antonio Lucio, have been on a mission since 2016 to advance diversity and inclusion in the industry, and the hard work is paying off.
“After all the negative talk about our industry, I’m beginning to feel that this movement is alive and well, and that agencies, productions companies and marketers are beginning to get it, and there is holistic and systemic progress around diversity and inclusion, and not just around values, but that it’s good for business,” said Lucio.
The programme is aimed at building BAME talent of creatives with five to ten years of experience. Participants submitted their portfolios and wrote an essay about why diversity was important to them. Along with HP’s other top roster agencies, PHD selected three people to participate.
Angela Chan, Maria Paz Arosemena and Trang Tran will attend Cannes Lions Festival of Creativity this year and join HP’s events.