Tobias Schichtel has been named managing director of PHD Germany as of April 1, 2017 by CEO Holger Thalheimer and COO Sabine Knöpfel-Ruth. He replaces Katrin Grünmeier, who has left PHD Germany to oversee Škoda as global brand lead at PHD in Prague.

In his role, Tobias will focus on the development of new business areas as well as on topics such as programmatic and performance marketing, ad verification and brand safety – in close collaboration with Omnicom Media Group, where he last worked as a managing partner at Resolution Media, the specialist agency for digital marketing. The 42-year-old has been working as a successful customer consultant in the media agency industry for more than 16 years, serving clients such as Sony Pictures, Puma and Toyota. After several positions in the Publicis Media Group, he joined Omnicom Media Group in 2009.

“With Tobias, we are delighted to have gained an experienced media manager and digital expert from our agency network for the position of managing director, who is both outstanding and professional. Together with him, we will continue to drive the consistent growth path of our agency”, commented Holger Thalheimer.

“The new role at PHD, with the agency’s current great momentum, is certainly one of the most exciting and challenging tasks in German agency business,” says Tobias.