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August 11 2022

Understanding Behavioural Science

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This Media Weekly, we have an awesome conversation with the brilliant Richard Shotten (https://www.linkedin.com/in/richard-shotton/) – the author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.

We discuss the role behavioural science plays in marketing and comms, which cognitive biases are under-used in marketing, and the role behavioural science can play in how marketing steps up in the midst of the cost of living crisis now engulfing many markets around the world.

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